Start Spreading the News, It’s Super Bowl Week

courtesy USA Today

courtesy USA Today

It’s Super Bowl week and the Big Apple is preparing for the Big Game. The debate about a cold weather Super Bowl has been discussed at length this week and depending on your views of the game, you may be in favor of the freezing temps since football is played in all conditions. On the contrary, the Super Bowl should be played in a controlled or at minimum, mild climate to heighten the level of play while eliminating inclement variables. Regardless of where you stand, the game is going to be played and a lot will be learned which may help make the case for future Super Bowl locations.

At the end of the day, there are 30 other teams this year and a bunch of retired players who never got the chance to play in a Super Bowl that would love to be playing this Sunday and they do not care how warm or cold the forecast is. What matters to them is getting that ring and accomplishing the ultimate NFL goal. The harder something is to attain and the more uncomfortable you are during the journey, typically the better the feeling and more rewarding the prize.

I’ve been fortunate to experience four Super Bowls during my time with the National Dairy Council and through our NFL program, Fuel Up to Play 60. This week will be my fifth. Although this year is a bit different than years past and I do not plan to attend the Game on Sunday, the experience and energy surrounding the Super Bowl is exhilarating and truly exciting. The NFL does a tremendous job of marketing the league, players, partners and sponsors this week. A walk around Times Square will surely widen your eyes and the parties and events associated with the Super Bowl will earn that Frank Sinatra coined phrase, the city that doesn’t sleep. New York is a great sports city and a marketing mecca. All the stars and fans will be out celebrating the culmination of a terrific NFL season this week and rightfully so. The NFL continues to get it right as the world will see the number one offense face the number one defense this Sunday during Super Bowl XLVIII.

So who is going to win?

As the old saying goes, “Defense Wins Championships.” If that were true, Seattle would have a slight advantage this week. But rules of the game are evolving and it’s becoming harder and harder to play defense in this league. In today’s game the offense, especially the quarterback position seems to have an advantage when all things are otherwise considered equal. Because the NFL wants to see scoring and points on the scoreboard, the rules have catered to a higher scoring game. I think that projects a slight advantage for Peyton Manning and the Broncos and believe Denver will win 27-23.

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