It’s About People

In the midst of an aimless adventure to find the meaning of life, I stirred one winter morning after a sleepless night in Chicago to find myself stress-riddled and in search of the meaning of my existence… That’s a pretty deep intro for an Invizzible Ink blog post but looking back at my five month hiatus from blogging, I intrepidly realized that humans cannot pretend to be someone we are not. Me, I’m a writer. I have been since the fourth grade when I won my first writing contest. (Insert unabashed plug) Fast forward twenty years five months ago, I was adhering to the demanding challenge of working full time in Chicago and going to grad school full time in Ohio while keeping a ridiculous travel schedule and managing school and work projects; And usually between the hours of midnight and 3 am maintaining a decent marketing blog. The trick to accomplishing all these goals was simple; Two years of non-sleep week nights. Healthy? No. But certainly advantageous to the accomplishment of what I set out to do.

What I found to be true of this endeavor was that one cannot maintain that routine for much more than two years; at least I couldn’t. Something had to give. Unfortunately for Invizzible Ink, when I started my new job in Chicago, my writing was put on the back burner. Not by choice necessarily, but by default. Hobbies took a back seat; evenings and early mornings gave way to the furious pace of trying to get up to speed with senior and other experienced team members conducting business. It’s exciting and exhilarating to make decisions that affect national programs and millions of impressionable consumers, but soon I found that the core of Invizzible Ink; the marketing mind that defined my day-to-day professional career was lacking organic substance. There was something missing that balanced my holistic mind-operation. Austin Powers would diagnose as a loss of mojo. For me, my mojo is writing. And I wasn’t writing. I was tired and not inspired until finally I realized what was missing… I needed to bring back Ink!

So how does one lose their mojo anyway? Well, I don’t exactly know but I know how one gets it back. One returns to their utility. – The definition of one’s purpose for living and ambition to leave one’s mark on the world. I’m not sure if Webster or Wikipedia would agree with my definition of utility, but in Business Ethics class, our professor John Annarino taught us the meaning of utility and it stuck with me and resonated deeper than any other lesson I learned in two years of graduate studies. Why? Because it was humanized. It meant something that couldn’t be added or subtracted. It lived and breathed in each member of our class and was left for each of us to decide for ourselves how we would define our personal style to learn, lead others, and live life.

One’s utility is the most important aspect of business in my opinion. It serves as my personal guide to making decisions and dealing with relationships. I vowed after reading Good to Great by Jim Collins and receiving years of coaching from hard working volunteer football coaches that life is about people first. “First who, then what,” as Collins would say. As I would say, life is too short and opportunities to make a difference in society are too abundant, to not focus on people first before the subject. At the end of my day, I work with people and for people so why not direct my focus on people? – A widget has never generated a single emotion that motivated, encouraged, or taught me a lesson that made a difference in my life, however I could go on for pages about the people in my life that have made Invizzible Ink possible.

Speaking of people, I think we as humans seek and desire many forms of acceptance from our families, employers and significant others in our daily routines to make sense of our existence here on Earth. I believe when we sacrifice our personal passions for obligations beyond our control, we are moved from living-comfort, to a place of reaction. When the speed of the game gets too intense and we are not in control, we lose our ability to make concerted and logical decisions. We panic. Get ahead of ourselves and forget the basis of how we progressed ourselves to our current state of being. And how did we all get to where we are today? People helped us. – Granted many of us have individual talents and successes but collectively, there has always been some person somewhere who gave an opportunity, believed in us, sacrificed for us, or extended a hand to us in some way. It’s people, folks! It’s not the stuff in our lives, it’s the people that make our world what it is. And I feel sorry for those who don’t get that, but it’s also my utility to help them realize what they are missing.

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