You Win with People


My fist real mentor was my college strength coach. Cal Dietz helped me become the athlete I became on a number of platforms. The first platform was the wooden one I did power-cleans on in the University of Findlay weight room. I had no idea what I was doing and quite frankly I was lucky I didn’t hurt myself. But Cal saw something in me that I didn’t see in myself. He coached me, encouraged me, and developed the self-confidence I was lacking that ultimately led me to the NFL.

I’ll never forget the embarrassing first day of college football. For those that don’t know what testing day is, it’s the first day of the season that coaches can see the progress an athlete made in the off-season by having the athletes demonstrate various tests of strength and explosiveness. Players are tested on various strength tests such as the bench press and vertical jump. My first day as a skinny college athlete I did the 225lb bench press test zero reps. Yup, dropped the weight on my chest and couldn’t lift it. Good thing I could catch a football because that was the only thing that was impressive about me as a freshman at the University of Findlay.

It wasn’t until the following off-season when Cal came to the University of Findlay that I aspired to be the best football player I could be. He started by teaching me how to eat. That’s right; brought me to the dining hall and filled my plate with whole grain bread, deli-style turkey piled high – and I mean high, lots of vegetables, and two glasses of milk. I followed in his shadow as he explained why he was putting the different foods on my tray. “When you finish this tray, go back through the line and get the same thing again. If you need some ice cream to fill in the cracks that’s ok.” –  I guess he wanted me to gain some weight. Which I did, the right way. Nutritious food with a little humor- I’ll always remember that moment as Cal’s first day of coaching me. From there it was all business in the weight room. I was always a good athlete because I was blessed with talent but Cal helped me become great.

I’ve had a lot of great coaches and teachers in my life but none quite like Cal. It takes a special person to find personal success in helping others achieve their goals. Cal certainly has his own goals, which is another skill I learned from him, but he always cared about his athletes reaching their full potential. In his mind, if his athletes weren’t reaching their full potential, he wasn’t doing his job to his fullest potential. He gave us everything he had everyday as our coach, and in return, we gave him everything we had. It was the epitome of team. And I loved being a part of it. He made me want to be better every time I was around him.

Cal will always be a dear friend and mentor. We talk about business ventures and philosophy when we have time and most recently we discussed the book Good to Great by Jim Collins. One of the themes in Collin’s book is having the right people in the right positions for your organization. Maybe it’s the competitive nature of the NFL in me that has influenced me, or possibly jaded me, but this philosophy is not just a suggestion for managers to consider. If we do not have the right people in the right positions, a company will never be great. Just as Cal was the right person to help me, corporations have to find the same “right” people to ensure greatness. People are every company’s greatest resource and I completely believe a happy employee is one whom is passionate. Find employees who have a passion for your business and listen to them. Develop them into what they want to be and they will give you everything they have for your business. You may not bench-press 420 lbs when its all over, but you will have won the right way, with the right people on your team. – Thanks Cal for inspiring me to be great.

Fuel Up to Play60

The new NFL logo went into use at the 2008 draft.

The new NFL logo went into use at the 2008 draft. (Photo credit: Wikipedia)

I had the best day today. I met with a friend who works as a Physical Therapist for special needs students in a district near and much like my hometown.

For the past year the American Dairy Association has been after our goal of placing Fuel Up to Play60 kits in schools. A kit contains tools that a school can use as part of supporting a healthy lifestyle in their building. We accomplished our goal and have been a part of some wonderful events as a result. Somewhere in the hustle and balancing of grad school and work though, I lost touch with the part of my job that allows me to be a part of changing kid’s lives. I felt that emotion again today for the first time in a while and I was reminded again that God is good.

The topic of our conversation was Fuel Up to Play60, a program designed by the Dairy Council and the NFL to create healthy lifestyles in schools. A typical school meeting usually includes getting as many students as possible to sign the pledge and track their progress online because their school can win some great prizes if they win the competitions. But this meeting was different. This meeting was how the program could be used in a one-on-one teaching scenerio between my friend and the special kids she works with.

I’m proud of the success of Fuel Up to Play60 in Ohio but there is also something to be said for the people like my friend who are able to take this program and use it with special kids to improve their quality of life too. One of the boys my friend was telling me about was paralyzed in a car accident from his chest down but despite his challenges was still a pretty good athlete and a football fan. She believes he could compete in wheel chair sports if given the opportunity and feels the Fuel Up to Play60 program will be the ideal program to motivate him. I hope it is.

Our programs and brands can and will be talkable but the people who are talking about us is really what makes our programs and brands what they are. Consumers are the reasons we do what we do. They are ultimately the consumers of our passions. We owe it to them to be our best, to be honest, and to be what we say we are; even when the going gets tough. In return, we receive knowledge and understanding of who our consumers are, what they care about, and what they are passionate about. That seems like a pretty fair trade.

What is Invizzable Ink?

Invizzable Ink guides the evangelist’s favorite pen.

A product is only what people say it is… Regardless of what your CEO and board of directors want or expect; a brand in 2010 is only what people online and at the watercooler say it is. What’s being said online and at the watercooler about your brand is making or breaking your business; be sure of that. We call it “Buzz” – or in this this case, Invizzable Ink. Invizzable Ink writes the language of Word-of-Mouth marketing . It’s the buzz that surrounds your brand’s existance in society… It’s invisible to the eye but clearly seen at the watercooler. Invizzable Ink is organic matter that Brand Evangelists use to work.