Individual Sports Hit Home


Over the course of the past two weekends I have spent time supporting high school sports in Ohio at the OHSAA state swimming and wrestling championship tournaments. Working in these sports have been a relatively new experience for me as I have always participated in team sports. My cousin Aaron was pretty much a stud swimmer in high school and went on to a successful career at Rutgers University, and many of my college football teammates at the University of Findlay were successful high school wrestlers, but was as close I really came to individual sports at the high school level besides my average showing each year as a member of the OGHS Track team.

What I’ve learned in the past few weeks is that there is something fundamentally different between team and individual sports at the high school level when it comes to competing at the state tournament. While I will always believe the greatest accomplishment one can achieve is a team championship title, at the end of the competitive day, it takes a group of individuals to contribute to that effort to accomplish that goal. There is certainly a crowned team award for first place in high school swimming and wrestling, but ultimately in sports such as swimming and wrestling, the attention is placed on the state champion. There is only one athlete atop the standings board in individual sports and I have been fortunate to experience some state champions in Ohio be crowned over the past two weeks.

Without a doubt the highlight of the past two weekends has been enjoying the all-access pass for the tournaments granted by the OHSAA. With the American Dairy Association’s involvement in high school sports and partnership negotiated with the OHSAA, we have been afforded access to the personal sights and emotions the athletes competing in the tournaments experience. As the relationship manager with the OHSAA, I have been quite fortunate to be in the action first hand. It’s wonderful to see up close and personal the emotion on a state champion’s face as they beat their opponent and realize they are number one.

Maybe the best feeling I’ve experienced in recent weeks came after experiencing the first state championship wrestling match of my life. The 103 lb match yielded a champion from Lakewood St. Edwards, Dean Heil. The kid is only a freshman but stood like a man in the circle of the Jerome Schottenstein Center platform as a champion. The excitemet on his face and abundance of emotion as the referee raised his arm as state champion caught me off guard. As the reality set in for Dean Heil that he was number one in the state of Ohio, reality set in with me that I was incredibly happy for him… Not so much that he had just earned points for his team, but because he was the best in the state of Ohio at what he does. It was a new feeling for me to experience, and I greatly appreciated the opportunity.

Heil was a gracious champ; shaking hands with his opponent and his opponet’s coaches. Then feeling the excitement take him over, he jumped into the arms of his awaiting coaches; embracing in a heart-felt bear hug. Soon after feeling the love from his coaches, Heil was grabbing his warm-up and off in a fast jog for the bleachers… At the end of his jog was his father; waiting for his son with a proud tear and open arms ready to embrace his state champ. It gave me goosebumps as I watched son and father share that moment. Overwhelming joy and pride radiating from a hug between father and son… It was a beautiful moment that only sport could have provided. As I approached hour 12 of that particular work day, I became overwhelmed with a sence of fulfillment and reward; and realized that sharing that particular moment with Dean Heil and his father was the reason that I do what I do… It wasn’t about the long workday any longer, it was about the brief moment that only a long day could have offered.

Invizzible Ink was created to highlight the positive aspects and rewards that sport offers our communities. Experiencing first hand a freshman in high school take the Division I honor of best of the best was a beautiful and very rewarding opportunity. It reminded me that sports marketing and working in sport is more than a business, it’s an opportunity to make a difference.

Fuel Up to Play60

The new NFL logo went into use at the 2008 draft.

The new NFL logo went into use at the 2008 draft. (Photo credit: Wikipedia)

I had the best day today. I met with a friend who works as a Physical Therapist for special needs students in a district near and much like my hometown.

For the past year the American Dairy Association has been after our goal of placing Fuel Up to Play60 kits in schools. A kit contains tools that a school can use as part of supporting a healthy lifestyle in their building. We accomplished our goal and have been a part of some wonderful events as a result. Somewhere in the hustle and balancing of grad school and work though, I lost touch with the part of my job that allows me to be a part of changing kid’s lives. I felt that emotion again today for the first time in a while and I was reminded again that God is good.

The topic of our conversation was Fuel Up to Play60, a program designed by the Dairy Council and the NFL to create healthy lifestyles in schools. A typical school meeting usually includes getting as many students as possible to sign the pledge and track their progress online because their school can win some great prizes if they win the competitions. But this meeting was different. This meeting was how the program could be used in a one-on-one teaching scenerio between my friend and the special kids she works with.

I’m proud of the success of Fuel Up to Play60 in Ohio but there is also something to be said for the people like my friend who are able to take this program and use it with special kids to improve their quality of life too. One of the boys my friend was telling me about was paralyzed in a car accident from his chest down but despite his challenges was still a pretty good athlete and a football fan. She believes he could compete in wheel chair sports if given the opportunity and feels the Fuel Up to Play60 program will be the ideal program to motivate him. I hope it is.

Our programs and brands can and will be talkable but the people who are talking about us is really what makes our programs and brands what they are. Consumers are the reasons we do what we do. They are ultimately the consumers of our passions. We owe it to them to be our best, to be honest, and to be what we say we are; even when the going gets tough. In return, we receive knowledge and understanding of who our consumers are, what they care about, and what they are passionate about. That seems like a pretty fair trade.